Picking Search engine optimization Keywords: Using Google’s Wonder Wheel. The best little secret of everybody’s favored internet search engine! the Google Wonder Wheel. Released about a year ago, but virtually unknown compared with Google’s much more visible search tools, the Wonder Wheel can be accessed by doing a search and after that selecting Wonder Wheel under the filter options on the lefthand navigation. What you’re presented with now’s a visual representation of the way that Google groups together keywords. This alone can become the basis of your Pay per click and Search engine optimization keyword study. Beginning with the search term dog food, I see related more specific terms like dog food reviews, dog food comparisons, and dog food brands, that might helps identify other keywords at concentrate on.
Then, clicking on the dog food brands, the internet search engine automatically expands that keyword to be another hub, with more particular keywords related to dog food brands like nutro dog food, Purina dog food, and so forth. Continuing with the dog food example, we may see that ratings, comparisons, and reviews all were all grouped as closely related to dog food generally, implying that individuals which are looking for dog food are very intrigued in the comparison and review side of things. So from the content strategy viewpoint, it’d be a very strong takeaway to include a heavy focus on client ratings, 3rd party reviews, and side by side comparisons to help the consumers make their dog food selections while shopping on our site.
Picking Search engine optimization Keywords: The Value of Repetition. One concern we hear frequently is whether or not it’s beneficial or harmful to repeat keywords. Put simply, should we vary keywords or repeat keywords answer is the repetition is just fine, so long as the meaning of the phrase as a whole is sufficiently varied. Put simply, dog food and dog food on-line are basically synonymous, and the content that one might expect to find associated with both keywords is the same.
Nevertheless, dog food reviews and dog food comparisons indicate slightly different content and for that reason are appropriate for use in tandem as keywords. The more important concept to bear in mind is that you would like to choose keywords that best relate to the content present on a webpage and on an internet site, if you do not have a dog food comparison matrix, then do not bother including comparison related keywords, you’re misleading your users, and definitely not fooling Google. So in an ideal world, you do have a comparison section, a review section, and a rankings section, housed on different pages or sections of your site, with every one tagged with the appropriate keywords.
Correspondingly, your Search engine optimization and Pay per click internet search engine marketing efforts should that content by driving review keywords to the review pages and so forth.